Fake Week
![](https://freight.cargo.site/t/original/i/b5ffc7ebf3442f7a659a1bfa8c0169b424755ff6370c966396ad741b8becf398/FAKEWEEK_en_w.jpg)
![](https://freight.cargo.site/t/original/i/d47719d0ec112cff95c7e48e13f9b54b5f30a60f56c2780f690dddb685ec72aa/FAKEWEEK_jp_w.jpg)
![](https://freight.cargo.site/t/original/i/8343b346cbcd5c7605ca07696f358458a6288c8b91ba3c96d48bf4217ad79bd9/FAKEWEEK_display.gif)
Fake Week was an editorial campaign aimed at engaging the SSENSE audience around a conceptual subject matter: the current obsession with fakeness VS. authenticity.
I was responsible for creating the overall direction and visuals for the campaign, which referenced popular bootleg fashion.
Design, Art Direction, and Production
I was responsible for creating the overall direction and visuals for the campaign, which referenced popular bootleg fashion.
Design, Art Direction, and Production