Fool’s Gold
Fool’s Gold was an exhibition for the 2017 graduate students from the master's programme at the Umeå Academy of Fine Arts. The title refers to the beginning of a journey that involves a permanent questioning of what defines values and expression.

The identity I created references the aesethics found throughout supermarkets and bargain bins, forcing the viewer to question the ownership, definition and value of fine art.

Identity, print and web design