Fool’s Gold
![](https://freight.cargo.site/t/original/i/9a96276378d49198d494f27ae61babc380587ce97f7eb41ed466c1890d59d631/Fools_Web_01.jpg)
![](https://freight.cargo.site/t/original/i/c1ba1e70267e22d9194b8592dbf98f5c8620fe953c0ed30953dbcee9d7938e63/Fools_Web_02_v2.jpg)
![](https://freight.cargo.site/t/original/i/1785f082ff869b9839fa29c23599109463d163b52adda8cb585aef56c5f14791/Fools_Web_02_v3.jpg)
![](https://freight.cargo.site/t/original/i/e1672c1f82ff10a2cbc8d3ab0d31b5729144f4db1e17ded2754229d67bb17dd2/Fools_Book_1.jpg)
![](https://freight.cargo.site/t/original/i/e30f3023f1fae4d2c37f83847638ac522d513d343e79048b957c4dfa109f5b3f/Fools_Book_3.jpg)
Fool’s Gold was an exhibition for the 2017 graduate students from the master's programme at the Umeå Academy of Fine Arts. The title refers to the beginning of a journey that involves a permanent questioning of what defines values and expression.
The identity I created references the aesethics found throughout supermarkets and bargain bins, forcing the viewer to question the ownership, definition and value of fine art.
Identity, Print and Web Design
The identity I created references the aesethics found throughout supermarkets and bargain bins, forcing the viewer to question the ownership, definition and value of fine art.
Identity, Print and Web Design